Living in Character, Rooted in Culture, Inspiring Community
ABOUT IWA
IWA Lifestyle is an international lifestyle brand and social movement conceptualized in 2013 as a celebration of the beauty, culture, and character of women across the African Diaspora. Inspired by the rich textiles of Africa, the vibrant colors of the Caribbean, and the natural wonders of South America, IWA blends culture and consciousness into every creation.
Founded by Iyalode Omisegun Adegboro, IWA Lifestyle stands for more than fashion; it is a philosophy. The word IWA means “character” in Yoruba, representing our belief that true beauty radiates from the inside out.
Our five guiding pillars are:
Alignment – Harmony of the spiritual, physical, mental, and emotional bodies.
Authenticity – Honoring who we are without compromise.
Awareness – Staying present and mindful in our journey.
Accountability – Holding ourselves and one another in community with integrity.
Achievement – Consistently striving for our highest destiny individually and collectively.
“When you inspire a woman, you inspire a nation.”
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